Segmentation for opportunities
Per Sofie, "We would like to encourage the sales team to use it even more, because our purpose would be to really understand our prospect needs better on a higher level and make a bigger product decisions around that, but for individual deals.
Maybe for a particular segment, for example, we kind of think, 'Okay, we have all this feedback from current customers, but they are sort of more aware of what we already have.' So the prospect perspective could be very interesting"
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